Microsoft will pay you if you use Edge instead of Chrome on Windows 11, Windows 10

We have spotted several new advertisements in Windows 11/10 promoting Microsoft Edge as Microsoft continues to too far in pestering users.

Microsoft has started rolling out new advertisements to push its Chromium-based Edge to Windows 10 and 11 users. Ads for Edge on Windows aren’t new, but the tech giant has begun experimenting with showing more ads and recommendations when users try to switch to Google Chrome.

A new ad pops up in Microsoft Edge’s toolbar when users visit the Google Chrome download page. The advert claims Edge runs on the same technology as Chrome with the “added trust of Microsoft”. Interestingly, the ad falsely claims the offer to switch to Edge is valid for 14 days.

“By continuing, you will set Microsoft Edge as your default browser. Offer valid for 1 person/account within first 14 days of joining,” the pop-up reads. The wording is misleading as any such offer does not even exist. We tried setting Microsoft Edge as the default browser from the given link but received nothing.

Microsoft Edge ad when downloading Chrome | Image Courtesy: WindowsLatest.com

This seems to be the company’s latest attempt to bait users, and it is not possible to disable the pop-up, but you can dismiss it at any time by clicking on the close (x) button.

On Windows 11 and 10, Microsoft now also shows adverts on the desktop attempting to persuade people to switch to Edge by offering them Gift Cards, in yet another move to increase the market share of the revamped browser.

If you’re on Windows 10 or 11 and have Edge bar (an experimental feature enabled), you’ll soon see an advert on the desktop that pops up automatically and tells you to use Edge to get Gift Cards.

Microsoft Edge ad on desktop offering gift cards | Image Courtesy: WindowsLatest.com

As you can see in the above screenshot, Microsoft is running a seven days challenge where you can get Gift Card if you search the web using Edge for three days.

“Search with the Edge bar for three days to earn extra 3,100 points. Offer valid for one person/account within seven days of joining the challenge”, the advertisement reads.

You either get started with the challenge or turn off the Edge bar by clicking the second button.

All these promo adverts contain the same text as the ones we’ve just seen appearing in Outlook for Android and iOS. On mobile apps, Microsoft claims Edge browser was ‘built to bring you the best of the web’, and it’s the best browser to securely open links sent via Outlook.

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